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Asurion Mobile Applications - News
Wireless Week In order for an app to reach a company's users at the ideal moment of need, it must have the same attributes as texting, tweeting and instant messaging.  It must be easy to use, relevant and appear seamless to executing the task at hand.
- Nancy Benovich Gilby, 2/5/10
Gizmodo It integrates everything you'd expect like Twitter, Facebook, Flickr, but aims to deliver richer info than most of the other integrated address books like it, with better and more customizable filters. - Matt Buchanan, 11/28/09
New York Times Mobile AddressBook combines social-networking sites, texts, a phone log and local search services with your contacts so you can check various communications and respond from one screen. - By Roy Furchgott, 11/11/09
Venture Beat The AddressBook is one of the most powerful Android apps I have seen so far. - Matthaus Krzykowski, 10/26/09
Android Guys I’ve had the chance to play with this app over the last few days and I have to say I am quite impressed.  There is a great deal of customization and personalization that can be done with Asurion Mobile AddressBook to make the application work for you. - Scott Webster, 10/26/09
M.W.D. Press Asurion Mobile AddressBook I think is the best App for G1 MyTouch or any Android OS device when it comes to Address Book and Social Networks. I was lucky enough to have first look at the Address Book about week ago and since then I can’t stop playing with it.” – Joe Hobot, M.W.D., 10/26/09
New York Times Why Hasn't Anyone Developed a Great Mobile Contact Manager? “…The closest application we've seen to offer this sort of functionality is Asurion's social address book, which debuted at DEMO 09.” - Sarah Perez, ReadWriteWeb, 6/4/09
Venture Beat The battle for your address book: Will souped up contact apps monetize the data explosion? “…Asurion, a company that competes with to power backup services for carriers, has built a next-generation address book that pulls in status updates and information about all of your contacts from sites on the web.”
– Jason Devitt, 6/2/09
Forbes On Tech “The one product that held my attention the longest at Demo 2009 was Asurion [Mobile AddressBook]… a 21st Century intelligent address book.” – James Forbes, ForbesOnTech, 3/9/09
Read Write Web Best Mobile App from DEMO 09: Asurion's Social
AddressBook - Sarah Perez, ReadWriteWeb, 3/4/09
Tech Radar

10 new apps and gadgets you'll want to get hold of
1. Asurion [Mobile AddressBook] brings social media and contacts together
- Mary Branscombe and Simon Bisson, Tech Radar, 3/3/09

CNet “The Mobile AddressBook is a cool app that brings a lot of fresh context to the staid list of names and phone numbers with which all of us are so familiar. Now, Android users will be able to link directly to the Flickr photo sets, Facebook pages and Twitter feeds of those in their contact lists… That's pretty cool--being able to go directly from the address book to, say, a friend's Flickr photos. But what's even better is that Asurion is making available an open API that will allow third-party developers to link other social tools to the contact list. That can be almost anything you can imagine.”
- Daniel Terdiman, CNET, 3/2/09
Business Week “Nowadays we've got so many contact lists—on our computers, phones, social networks—that it can be hard to remember what number is stored where. Asurion's Mobile AddressBook is designed to help you keep them straight, creating an easy-to-access index of your contacts, categorized according to how you communicate, whether by phone, e-mail, Facebook, or other means.”– Arik Hesseldahl, BusinessWeek, 3/2/09
Information Week “Asurion offered a more compelling pitch. The company makes what it calls the Asurion Mobile AddressBook, an open, contact-based widget platform. It focuses on the contact as the organizing principle for communication rather than on the application, an approach proven by social networks.”
– Thomas Claburn, InformationWeek, 3/2/09
Ubergizmo

“I like this approach of the address book that lets users interact with their contact using various type of messaging and social networking sites' features without having to go to different "windows" or applications in the phone.”
- Eliane Fiolet , Ubergizmo, 3/2/09

PC Magazine  “The demo shows an address book that has all the traditional information (name, picture, address, phone number), plus what the company calls "mix ins." These include information from Facebook, Yahoo, Twitter, Flickr, AIM, and more - so when you open up a contact you can see a lot more about your relationship with the contact, including a history of all your interactions with the person. This is an open platform, so third party developers can add applications to the address book... This looked quite good.”  
– Michael Miller, PC Magazine, 3/3/09
All Things Digital Lost Cellphone? Your Carrier Has Your Backup
- Katherine Boehret, All Things Digital, 2/24/09
Fierce Developer U.S. Cellular's strategic BREW plan: improving discoverability
- Fierce Developer, 5/29/08
Wireless Week "Asurion got into the contact backup space as an extension of the handset insurance it offers through carriers. Even before it offered its OTA backup service, people making insurance claims were posing questions about the data lost on their devices and what to do about that. “We view it as being tightly tied to the insurance,” says Steve Pretre, vice president of mobile applications at Asurion."
- Monica Alleven, Wireless Week, 2/01/08
IT Business Edge

Mobile Backup Services Available, But Are they Used?
- Carl Weinschenk, ITBusinessEdge, 7/16/07
St Petersburg Times

Ten ways to back up your cell contacts
- St. Petersburg Times 4/02/07
The Ledger Backup Programs Help You Save Vital Contacts
- The Ledger, 2/07/07
 
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