Rogers Wireless Launches Innovative Content Backup Product

First Provider in Canada to Offer Asurion Program

NASHVILLE, Tenn. (March 1, 2007) – Asurion Corporation, a leading global provider of enhanced services and specialty insurance products to the wireless industry, announced today that Rogers Wireless, Canada`s largest wireless voice and data communications services provider will begin offering Asurion’s data backup solutions to its customers. Asurion’s recently acquired CellBackup program, is the only mobile backup solution to automatically protect contacts, ringtones, pictures, wallpapers and more. Rogers Wireless will begin offering data backup to its new and existing customers immediately. “Asurion looks forward to continuing this longstanding relationship with Rogers Wireless. We join with them in celebrating the coming of a new era in data protection for their customers,” said Rodney Schlosser, Senior Vice President of Business Development and Strategic Partnerships for Asurion. “Rogers Wireless is pioneering the way by being the first to offer this innovative technology to its customers.”

About Asurion Mobile Applications

Asurion Mobile Applications, a division of Asurion, develops and manages industry leading applications that enable wireless subscribers to easily transfer their data to a new device if they lose, damage, or replace their current device. Asurion’s Content Protection service helps wireless subscribers protect their digital assets, while providing wireless carriers with additional revenue streams, greater subscriber loyalty and reduced churn. Leading North American wireless carriers leverage Asurion’s Content Protection platform for their branded mobile backup solutions.

About Asurion

Asurion, the leading provider of enhanced services to the wireless industry, provides proven products combined with the continuous innovation essential in a dynamic industry. Asurion`s success is built on a foundation of shared values with clients -- quality service, relationships, integrity, and financial strength. Offerings include Roadside Assistance Services, Handset Insurance Services, Warranty Management and Equipment Maintenance Services, Debt Protection, and Mobile Applications.

Asurion serves millions of subscribers through its relationships with leading wireless carriers in North America and Asia. For additional information about Asurion, visit www.asurion.com.